WordPress continues to be the number one website design template platform on the market today. However, with all of the free third-party content, you may wonder why you would even want to deal with premium WordPress themes for your site, especially if you are a small business that is on a budget. Before you decide to completely limit your options, take a look at what premium WordPress themes can offer you.
1 – Your first impression may be your last impression.
Your website is your first impression – it is not a good one, your potential customer will likely never return. With literally thousands of new businesses continuing to saturate the online environment every day, there is simply too much noise to lose a customer once you have brought them in with an ad, a PPC campaign or your search engine optimization. Having a premium WordPress theme assures that you will always come across as professional as your advertisements make you out to be.
2 – Support from theme developers is a priceless feature.
Assuming that you invest in a premium WordPress theme from a developer with a good reputation, you will never have to worry about keeping up with the various changes in online trends. There is always some new technology coming out that is making websites more convenient, faster and more relevant. However, you may not be a technophile. Why not partner with a developer who is?
Premium themes, for the most part, come with a lifetime of support that may include automatic updates. Most of these updates are technical and will make no physical difference to the website. However, small code changes may improve site speed and organization, both incredibly important aspects of search engine optimization. On top of this, visual changes may occur that will allow you to implement more technology in a streamlined way over time.
3 – Premium WordPress themes tend to look better.
A nice design for business purposes.
When things are free, you definitely get what you pay for. Free WordPress themes may be equated to a budget house that needs $50,000 of repairs before it will be ready for move-in. If you have the ability to code, and you have the time to do this, then a free WordPress theme may be the best way for you to go.
If you have other things to attend to in your business and you do not feel like learning how to become a coder, then it is usually best to purchase a “house” [read: WordPress theme] that is move-in ready.
4 – You will have more customization that will be easier to implement.
Free WordPress themes usually come with a limited number of options that usually are not all that attractive. You have much more control over premium WordPress themes. This may not seem to be relevant for you in the beginning as you rush to excitedly get your website up for your first new customers. However, over time, you will certainly find that the time that you save on a premium WordPress theme in customization will definitely add up.
5 – Premium WordPress themes are actually affordable.
If you are a small business on a budget, you definitely need to make investments that will bring about a good ROI. Premium WordPress themes just so happen to be one of these investments. As the average WordPress theme only costs anywhere from $20-$69, the feature set that you gain for that small amount of expenditure is usually worth it to you.